Qualities of a successful blog

As I mentioned previously, I have been thinking a lot towards what it means to have a successful blog. Even though I have a blog myself, the primary purpose of my WordPress account for the majority of the time is to read through and look at an assortment of the different types of blogs that I follow. I contemplated the blogs that I enjoyed immensely and thought critically why there were others that did not capture my interest. I essentially came up with a list of things that I would consider highly important qualities of a successful blog, the word successful being defined in this post as having lots of followers and traffic (though it can be defined in many other ways as well – such as one’s own happiness or how much knowledge can be spread). I know for sure that I don’t possess many of these qualities, but because I have them listed down concretely now, I do keep them in mind more when I write and post and thought that they would bring good insight and perspective to other bloggers out there 🙂

  1. Photo Quality
    1. I think it’s so important that if you have pictures on your blog that they are ones of high quality. All of the more famous bloggers I follow all have professional photographers who follow them around everywhere. Obviously, this isn’t possible for everyone. But I have a Canon t2i and learned how to Photoshop and edit myself, so if you try, you can definitely do it. Even if that’s too time consuming for you, a quick iPhone picture and a nice VSCO filter works just as well! Choose your pictures carefully and thoughtfully and always have your audience in mind.
  2. Uniqueness
    1. Although there are the classic home and lifestyle bloggers and the motivational speech writers, the more popular ones possess their own unique flair that draws readers to it rather than say the other five bazillion fashion bloggers on WordPress.  This can be anything – for ex. Happily Grey, a fashion blog I follow, always has a specific style of photography, a type of mood – or A Beautiful Mess, which is everything bright and happy and overflowing. I also admire Seams for a Desire for writing in both English and Spanish so she can also appeal to readers in English-speaking countries. Find your own niche and present it so others may see that you are someone unique in the midst of the sameness.
  3. Presence
    1. Along with uniqueness is the idea of presence. This idea is much more abstract, and I doubt that I can concretely say what steps can be taken to achieve it. Presence, as best as I can say, is when bloggers do an amazing job conveying their self through their blog that devoted followers end up following less for content than for emotional attachment to the person. For example, I really enjoy reading Love Taza’s blog and Oh Dear Drea yet I am nowhere like them in any way – a mother of three and a passionate vegan?! The reason is because I am drawn to their selves, their faces, their lives. I suppose one way to achieve this is through writing – really attempt to convey who you are as a person, your values, your personality, etc. This is perhaps the best way of showing the type of human being you are.
  4. Consistency
    1. Presence can also be helped along by consistency of posting. More popular blogs always have a set schedule of posting or post at least three or four times a week. When people see your blog post on reader over and over again every day, they are bound to become more familiar towards you or at least your picture. It also looks more professional for your blog if readers don’t have to guess when you will post and rather know approximately when you will be.
  5. Improvement
    1. Finally, improvement. I put this last because it isn’t really necessary, but I think that the very very best blogs that I follow have dramatic signs of improvement from their original content. I’m talking big names such as Nicole Warne of Gary Pepper Girl or Chriselle Lim of Chriselle Factor. These people started off as simply fashion bloggers, people just like us looking to do something as a hobby or pursue a passion of theirs, but because they constantly sought to put their whole hearts into it, deliver the best all around quality, they have become the big names that they are (given quite a bit of luck as well). For example, I read an interview about Gary Pepper Girl and how she used to put money towards traveling to crazy places just so that she could find a good photography spot. Now, I look at her work and gasp at every article of clothing she wears and read eagerly every editorial she puts up. She has been invited to Cannes, is on the best of Forbes in Asia, and has shot with many magazines including Vogue. In short, if you want a so-called “successful” blog, don’t just settle for what you have – always think about improving your blog – maybe for yourself, but also for your readers because I think they deserve it for their faithfulness and trust in you and your work as a blogger. This improvement doesn’t have to be as dramatic as Nicole Warne’s but can be achieved through small things such as photo quality or consistency in posting or presence and things like that. It just takes one small step for a more successful blog! 🙂
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